LinkedIn, the site which refers to itself as, “the world’s largest professional network with more than 80 million members worldwide,” has this week launched a service to teach users how to ‘brand’ themselves better online.
With millions of potential employees profiling themselves online and consequently thousands of recruiters wanting to have a sneak peak at their potential employees, it is easy to see where the demand for this service has arisen from.
Employing the branding experts from companies such as Saatchi & Saatchi and the BBC, LinkedIn are arguing, “Your personal brand has never been so important. In a competitive job market it can sometimes be difficult to stand out from the competition.”
In an increasingly mobilised online marketplace, it is more important than ever before to monitor all aspects of your presence on the web. As with the recent case of the young girl who bad-mouthed her boss on Facebook and was promptly fired as a result, it is all too easy to forget the wide reaching nature of your audience!
LinkedIn’s new strategy may only be aimed at encouraging their own users to wise-up, but we could perhaps all benefit from being a little more cautious with our online presence.
This topic correlates closely with DB’s blog last week discussing the role of libel law in social media. Although we may use social networking as a way to chat and joke amongst friends, we must also keep in mind who else could be watching – including possible present or future employers.
The new service from LinkedIn features a BrandYou Survey to “test the strength of [your] personal brand,” as well as various discussions, tips and advice from selected “BrandYou Board members.”
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