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Sarah UKFast | Account Manager

Green Initiatives Gain Momentum Globally

23 July 2010 by Mother Superior

Environmental ministers have this week announced their latest eco-initiative to cut carbon emissions across Europe by 30 per cent, adding further weight to the global push for a greener future.

David Porter from the Association of Electricity producers has cautioned however, that private investments are absolutely essential if this goal is to be met.

He said in a letter to the Financial Times this week, that in order to generate the required investments into the low-carbon energy initiative, ministers need to ensure that a clear governmental plan and secure infrastructure are in place, and are widely understood.

Porter said, “The Government has to deliver a credible framework that supports this massive long-term investment.”

At UKFast we have long been aware of the importance of sustainable energy and are working hard to unite our power hungry industry with an ecologically responsible approach to energy consumption.

In September last year, our team made huge strides in our commitment to an ecologically friendly future by signing a deal to create a green data centre of our very own. This will include an ‘intelligent free cooling’ system which will utilise the external climate to reduce energy consumption along with Ecoservers to providing top quality hosting whilst using less energy than ever before. However we recognise that we have a long way to go to become a carbon neutral business.

Years ago we introduced paperless invoicing and recycling to our offices and earlier this year we set out our sustainability project from now to 2015. So right now we are researching wind and water turbine energy resources. Throughout this year we are planting 20,000 trees in and around our staff training facility Castell Cidwm and plans are well underway for a number of reservoir preservation projects.

Search engine giant Google, has now also amped up its sustainability projects, announcing an agreement this week to purchase 114 megawatts of wind power capacity per year for 20 years from NextEra Energy Resources.

A Google spokesperson commented on the agreement, promising that the company’s green investments will not be limited to wind power.

In order to celebrate similar eco-initiatives among UK companies, our annual Digital Entrepreneur of the Year Awards which will be held on the 1st December, will specifically celebrate the success of the UK green innovator of the year.

If you would like to find out more about this, or any of the awards on offer, check out the DEA website.