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Sarah UKFast | Account Manager

Mobile App Market to Double by 2014

24 June 2010 by Lady Penelope

Following on from our last post about the coming rise in mobile retailing, the latest research indicates that mobile applications are also set for a boom in the next few years.

A recent report from Juniper Research has revealed that revenue from mobile applications will exceed $25bn (£16.7bn) by the year 2014.

At the end of 2009 the app market was worth only $10bn (£6.7bn), however astonishingly this is expected to more than double in the next four years!

At UKFast, as leading hosting providers we’re lucky enough to have a unique viewpoint of the online marketplace.

We have noted a significant increase in the demand for apps over recent months as well as a clear rise in the number of start-ups looking to profit from the coming boom in the application industry.

The report from Juniper shows that in the long term operators will benefit predominantly from data revenues associated with app usage rather than initial retail prices.

In-app billing, which allows for value added services, will replace initial download costs as the main revenue stream from mobile apps by 2011 according to the study.

Dr Windsor Holden, the author of the report, states “data revenue growth is dependent upon operators embracing policies which enable open access – a policy which also involves facilitating app stores which compete with their on-portal offerings.”

The study forecasts that Game apps will continue to dominate the market for the foreseeable future.

However, our team at UKFast believes that business based offerings should not be discounted in the race for leading mobile apps. The opportunities offered by such tools have yet to be fully explored.

We have long believed that mobile applications are the key to unlocking a new level of business efficiency.

In light of this, our R&D team has been hard at work for some time developing a series of new and exciting applications that will allow users easy access to our ‘client area’ tasks through their mobile phones.

As the application market booms, we maintain that business owners should consider the increased efficiency and thus improved productivity that can be offered through mobile applications.