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Estate Agents Harness Street View

1 April 2009 by Dick Branston

The inevitable tie up between property selling and Google Street View is now with us. I have come across my first press release from an estate agency claiming to have implemented Street View on its website.

whitehotproperty.co.uk, “the UK’s only dedicated repossession and part exchanged property website”, has announced that it has “added” Google Street View. Frustratingly, I could not get the application to work when I had a look at the website, maybe it is an April fool’s joke!

Anyway, when it does work it will be a valuable addition. As whitehotproperty says: “the facility will enable buyers to get a realistic feel for the surrounding area, particularly when researching local amenities and public transport stops.”

When it comes to buying a house it’s all about location, location, location. So having the ability to look around the area without leaving your front room is a huge positive. Surely all online estate agents will eventually offer Street View on their websites. It will be interesting to see how the facility affects business.

What this story certainly does show is the power of the internet to enable online businesses to offer a unique customer experience. No other trading medium can combine interactivity and convenience like it. That is why ebusiness continues to be a strong growth sector.