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Obama Understands the Need for an Online Brand in 2009

8 January 2009 by Mother Superior

Recently released figures about the costings for Barack Obama’s successful presidential campaign are yet another indication that online advertising has become a major deal for marketeers.

Presidential campaigns cost a lot of money and while a large chunk of the Republican’s budget this time went on clothes, advertising is always the most expensive part.

Traditionally, going back to the 40s and 50s, TV spending has been the biggest portion of any candidate’s budget. But online ad spending is clearly on the rise. Obama’s campaign spent $16 million on internet advertising in 2008, $7.5 million with Google and $643,000 on Facebook.

The figures represent record sums for White House campaigns and indicate Obama’s understanding of the importance of being online and advertising online in the modern world.

Compare McCain’s spending. At $3.5 million the defeated Republican candidate may have thought he had pushed the boat out, but clearly it was grossly inadequate compared to Obama. Result – the Democrat won the important online marketing battle.

So the overriding point to take from this is that anyone wanting to build a brand in the modern world must be online. So much of the marketplace is now online that to not have a web presence means to miss out on a huge chunk of the market.