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Digital Britain – Interim Report = Half-Baked Ideas!

31.1.2009 by Stephen McNamara

Today the Internet is awash with news, article, links and blogs about the new Government report on Britain's digital future. When reading through the various online entries on the subject it is striking just how many different industries this report impacts on. ISPs, online retailers, media, advertising, newspapers, the list goes on. And all seem to find reason to lambast the Government. While each industry is preoccupied with how the report affects them everyone seems to be united in questioning the relevant expertise of the author Lord Carter. In fact many say the report is riddled with poor conclusions based…

Google’s Brand is Damaged by Negotiable Principles

22.1.2009 by Mother Superior

As a brand name Google is arguably unmatched in the world. The fact that the proper noun has become a commonly used verb – ‘googled’- says it all. But while a brand can be the most recognisable in its particular…

Net Neutrality vs. Net Advancement

20.1.2009 by Mother Superior

New US President Barack Obama’s first term in office starts today and he is expected to deliver sweeping resolutions to many key issues. One of those key battle grounds is the argument pitching the major ISPs against advocates of Net…

Shoppers Flock to Virtual High Street

15.1.2009 by Mother Superior

While the traditional high street struggled in 2008, leading to a number of unfortunate business windups, the virtual high street continued to gain market share with impressive increases in both sales and visitor figures. According to Mark Howe of Google,…

Online Advertising Spells Deadly Decline For Print

9.1.2009 by Mother Superior

Latest national newspaper circulation figures coupled with news of Exchange & Mart’s decision to drop its print version are further indications that online media are usurping the territory previously held by traditional print forms. Reports this week have revealed that…

Obama Understands the Need for an Online Brand in 2009

8.1.2009 by Mother Superior

Recently released figures about the costings for Barack Obama’s successful presidential campaign are yet another indication that online advertising has become a major deal for marketeers. Presidential campaigns cost a lot of money and while a large chunk of the…