So in the end the US Presidential contest was less of a battle than the preceding Democratic nomination process. But Why? Well it seems as though the message of change resonated powerfully with the US people. Either Obama or Clinton would have represented change and as a result the Democratic nomination was a very close run thing. However, after 8 years of Bush’s brand of Republicanism, the American people were ready to embrace a fresh approach and so Obama v McCain virtually became a non-contest. In fact, never before in US political history has the handing over of the Presidential…