In their efforts to connect with potential customers online, businesses are already using online banner ads, site sponsorship and email marketing but can we predict the next big development to hit the mainstream? In my view it’s going to be online community messaging. Why? Firstly, community messaging has the power to deliver a business’s ad direct to the audience. Secondly, using the wealth of personal data held by community sites, marketing can be targeted right down to the individual. Thirdly, it avoids the potential problems that have developed in using email for advertising, such as spam filters and users recognising…
