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Google Now the Top Global Brand

28.4.2008 by Mother Superior

Google is once again the biggest brand in the world, well according to one report at least. Admittedly, the said report is from highly respected market research agency Millward Brown and it has the online search engine titan as top dog in the corporate branding stakes for the second year running. The new Millward Brown list of top 100 brands is once again dominated by technology companies with 6 of the top 10 coming from the IT field. However, previous brand king Microsoft has fallen to third to leave Google as the undisputed brand leader. Or has it, according to…

Yahoo Too Proud for Microsoft’s Advances

18.4.2008 by Mother Superior

What is it about Microsoft that it seems no one wants to play with them? The global computing giant has issued an unsolicited $43 billion offer to buy Yahoo but the online portal seems to be willing to do almost…

Google Devalues Trademarks With Adwords Changes

11.4.2008 by Mother Superior

May 5th is set to be a watershed date in the UK internet arena but unfortunately not for a good reason in my opinion. Internet search goliath Google will be fundamentally changing its search engine paid ranking rules to bring…