In relation to other advertising mediums, the internet is just emerging from infancy. It's no surprise then that many people are still not getting sponsored links right and essentially throwing money away by delivering poor relevance. Search engines reward on relevance for a very good reason - it's what the user wants. So if you place an ad online and it doesn't lead to a page that delivers on the promise of that ad - you are punished two fold. Users will not stay on your site and Google will in turn hold back from rewarding you. How can Google…
