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Sarah UKFast | Account Manager

Overseas Invasion Targets UK Consumers

5 September 2007 by Mother Superior

As a hosting provider UKFast gets a glimpse of the way the online industry is developing slightly ahead of other businesses. Quite often it’s easy to spot which areas of the net will grow fastest or which are levelling off.

At the moment there’s plenty of evidence to suggest that serious overseas companies are pushing to take a chunk of the UK market for themselves. And this isn’t necessarily in one particular sector – although some are leading the field – it looks like this is happening across the board.

We now know that you rank more highly on search if you host in the country of the searcher, so if you are appealing to the markets in the UK and Germany, you should make sure you have a good host for some of your solution in Germany as well as here in the UK.

By the size of the solutions foreign companies are taking with UKFast, it’s fair to say that they are very serious about our market. The largest UK online businesses in each sector will not be that worried by them but much of the SME market needs to make sure it is competitive enough with it’s hosting to fend off this foreign invasion.