Alexa metrics

Power to the Privacy Advocates – or is it?

24.7.2007 by Mother Superior

We should all be pleased that the five big search engines have now shown a commitment to reducing the length of time that they retain potentially sensitive data about their users. Microsoft and Yahoo! announced their intentions this week, which means that Microsoft and Google have publicly agreed to keep user data for no longer than 18 months, Yahoo! and AOL for 13 months and Ask.com is unveiling a new tool that allows users to block the retention of specific search terms and their computer's IP address. Does this suggest that for the serious privacy advocate there's really only one…

Real People – Real Recommendations

11.7.2007 by Mother Superior

It is amazing what the internet has done for customer recommendation. With a record number of people saying that they search online for reviews of a product before purchasing, we're now finding that the general public are becoming very savvy…

Monitoring Brand Popularity Online

4.7.2007 by Mother Superior

Some results from a survey by PR agency immediate future have been published this week and they look at the Internet's most talked about brands. The study takes the Interbrand Top 100 Companies and looks at how they rank when…