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Driving a Double Message in Web 2.0

My viral video chart this morning alerted me to a great example of brand building. I hadn’t come across GOODMagazine.com before but a recent viral video posted on YouTube has certainly brought them a wider audience. It has been online now for 10 days and received 657,871 views to date.

It’s called Internet Porn, which might explain why it has enjoyed a huge amount more hits than any of the other videos in the series. But it’s not what you might expect. But then maybe it is. No, it’s not – it’s better, because it delivers two messages. One about the online porn industry and one about the organisation behind the video.

As companies in the UK question whether social media avenues are appropriate for growing their business, innovators across the Atlantic are getting better and better at making it work.

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