Alexa metrics

A Virtual Service Dominating the World?

25.4.2007 by Mother Superior

With Millward Brown naming Google as the world's biggest brand for the first time this year, people are once again suggesting that the Internet super brand is becoming too powerful. Back in 2002 many businesses who had enjoyed strong Google rankings simply dropped off the radar and questions were asked about the power of the search engine. When they bought Blogger in 2003, the murmurings began again and Bill Thompson of the BBC wondered whether we should have Ofsearch to regulate the industry. Last year Google bought YouTube and the vocal opposition was back in force. With Google's recent acquisition…

Online Elections in the US and France

24.4.2007 by Mother Superior

It seems to me that politicians are really harnessing the internet now and truly undertanding the power that it can afford them. Well, they are in the US and France anyway. It's not just that the presidential candidates themselves are…

Developing the Internet at its Core

23.4.2007 by Mother Superior

One of the exciting things about working with a technology company is that you can never be 100% sure that what you are doing in terms of development will allow you to deal with all the changes occurring across the…

Direct Response Marketing is Big for B2B

20.4.2007 by Mother Superior

The Direct Marketing Association in the US has done its first major survey focussed on the b2b sector, discovering that the biggest single area of spend is direct response communications. The most interesting finding for me is that the US…

Monopoly’s and Online Learning

19.4.2007 by Mother Superior

The BBC is well established as the UK's strongest web presence and so last month's announcement that BBC Jam, the online learning service for 5-16 year-olds, was to be suspended will have been a great relief to any company looking…

We Send Less Spam But Get Just as Much

17.4.2007 by Mother Superior

It's obviously good news that the UK has fallen out of the 'dirty dozen' spam sending nations in a new report by Sophos but the main reason we have fallen out of the list seems to be because other nations…