If anyone still needs convincing that politics can feed its message through social networking then they only need to look at the battle going on between Hillary Clinton and Barack Obama.
MySpace has created a section called Impact in the last week to encourage closer ties between the American Presidential candidates and it’s users. Similarly YouTube’s most linked to video this week is called One Voice and has been made in support of Obama, mashing up George Orwells 1984 with a speech by Hillary Clinton.
A few weeks ago at a presentation, somebody asked me the question – is there room in online PR for guerrilla tactics. This shows clearly that there are new unconventional channels through which to deliver your message to a whole new audience and with over 2 million viewing of the video on YouTube it difficult to argue that it’s not a valuable piece of campaigning.