Heather Hopkins at Hitwise has an excellent piece of research on her blog about the strength of MySpace within TopShop’s marketing strategy.
It seems that MySpace is now sending more traffic to TopShop than MSN and Yahoo Search combined. If you ever needed a sign that social networking could lead to dramatic traffic generation, this is a clear indicator.
Hitwise is a very useful tool, which doesn’t come cheap but the competitive advantage you can have with their statistics behind you is considerable. At the very least, I would recommend subscribing to Heather’s blog.
Heather was one of the panellists on last years Optimising Your Online Presence seminar which we also spoke at along with others including Yahoo.