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Hitwise Reports – Always Worth Analysing

28.3.2007 by Mother Superior

As a business online there are few more important things to discover than how your competition is doing and where you place in comparison to them. It's not cheap to become a fully fledged client of the Online marketing analyst Hitwise but you can find out more about them and dip your toe in the water by having a look at the data they offer on their website. At the moment there's a great opportunity to find out details of the UK's top 10 websites in over 45 different categories. It's worth searching for your industry and taking a look…

Where is Internet Safety Week?

27.3.2007 by Mother Superior

Yesterday, the BBC along with Get Safe Online published the results of a survey about Internet safety. There are some interesting, yet not all that surprising percentages in the stats. The biggest eye opener is that less than half of…

Politics and Social Networking

23.3.2007 by Mother Superior

If anyone still needs convincing that politics can feed its message through social networking then they only need to look at the battle going on between Hillary Clinton and Barack Obama. MySpace has created a section called Impact in the…

Static or Dynamic – a Difficult Choice?

13.3.2007 by Mother Superior

It amazes me that so many people involved in key business decisions do not realise the difference between a static website and one with dynamic content and functionality. People as consumers will demand a lot from the Internet. Sites have…

Is Some Hacking Justified?

6.3.2007 by Mother Superior

A former judge in California has been sentenced to 27 months in jail on Internet child abuse charges. The ground breaking thing about the case is that some of the evidence was provided by a Canadian hacker who planted a…

Trojan Attackers Focus on eBay

6.3.2007 by Mother Superior

I think the popular perception is that email viruses are the most popular form of attack for cyber criminals - no doubt because they invade our own privacy in a tangible way. However, according to Sophos, the number of such…

Back Tracking on YouTube

2.3.2007 by Mother Superior

Literally moments after I posted the last blog, I noticed a story on the UKFast website which reveals another big content provider deal for YouTube. The BBC has signed a deal to create at least 2 dedicated channels on the…

YouTube a Short Term Phenomenon?

2.3.2007 by Mother Superior

Viacom's announcement that traffic is substantially up on its various video content sites is dangerous news for YouTube, which was instructed to remove all content belonging to the media producer just over a month ago. According to Google Trends it's…

Power of Social Networking for Businesses

1.3.2007 by Mother Superior

Heather Hopkins at Hitwise has an excellent piece of research on her blog about the strength of MySpace within TopShop's marketing strategy. It seems that MySpace is now sending more traffic to TopShop than MSN and Yahoo Search combined. If…

Mobile Defences

1.3.2007 by Mother Superior

If you are using mobile Internet devices, do you have secure network access and a company usage procedure? This may sound like overkill but mobile malware is a growing threat. According to Sophos' Security Threat Report 2007, sixty four percent…