Last week, I met up with Pete Petrondas of Eazyfone Group. They are the team behind www.envirofone.com which has fast become the most successful mobile phone recycling scheme in the UK. They were the first to start offering cash in exchange for your old mobiles and after any necessary reconditioning, they ship them out to other countries such as India and Nigeria. Business is booming and it's little wonder. One of the main reasons for this must be that the mobile revolution has once again well and truly begun! Mobile ad spend is now becoming a feature on the advertising…
