There have been awards for the best blog for some time online, normally generated by those who are fuelling the explosion. However, with the growth of MySpace and other social networking sites, blog awards are now hitting areas of the mainstream.
The sector in question is (unsurprisingly) the music industry and the BT Digital Music Awards have introduced a Best Music Blog category this year.
The awards on the 3rd October will pit the likes of Lily Allen against the Streets and Sandi Thom to find the best ‘online communicators’ in the business.
But talking of business – I wonder when our sector’s awarding bodies will start to recognise the important role blogs can play within the communication strategy enough offer rewards?