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The Click Fraud Solution

There’s a good article in business week about click fraud and the talks in progress between Google, Yahoo, Microsoft, the Interactive Advertising Bureau and the Media Rating Council, who’ve joined together to form the Click Measurement Working Group.

The Internet has changed time frames in many ways – businesses can develop at much faster speeds, news can be delivered much more quickly than before – but when it comes to new rules and legislation, we still have the same timescales. Greg Stuart of the IAB hints to Business Week that it could take over 14 months to reach some standards on click fraud.

Of the big three, I’m most impressed with Google who have already taken steps to address the issue and show that they are interested in a swift resolution.

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