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Sarah UKFast | Account Manager

Unsure About Squidoo

27 June 2006 by Mother Superior

I’ve taken an interest in the concept of Squidoo. It’s an amalgamation of many of the Net’s newest ideas. Something of a social networking site, a wiki, a blog community…

Users can create a lens, which is a simple web page that discusses one particular topic. And we all know that there are potentially millions of topics. It is being advertised as a marketing opportunity for individuals and businesses to promote information about a topic and then drive traffic to their own site. And there are signs that it is working

Behind the site is Seth Godin American marketer and writer of All Marketers are Liars. Seth promotes the feel good factor of marketing as well as an authentic approach to communication and he combines both in Squidoo.

The site allows you to post links to appropriate products on etail sites such as Amazon, eBay and Cafe Press and you can raise revenue from this either for yourself or charity. Each page is also sandwiched by Google Ads top and bottom. So the money raising potential is there and as each page concentrates on a particular topic, Google has an easy job to make the ads relevant to the audience.

On the downside, this kind of set-up seems open to abuse from people whose sole aim is to increase their links on the web. I believe it will have to be carefully administrated to make sure that the potency of the information is not diluted, because if that happens the community’s appeal may wane.

I am thinking of my own lens though…