This week has seen two of the Net’s biggest names clashing over the subject of blogging. There’s been a lot of talk about company blogs and how necessary they are.
Nicholas Carr started the week by giving his rules for corporate blogs. And yesterday Robert Scoble (of Microsoft) and Shel Israel , two blogging evangelists stopped in at Amazon to talk about their book Naked Conversations , which discusses the importance of company blogs.
By all accounts they were surprised by the challenge they met from Amazon CTO Werner Vogels to give substantial reasons why Amazon’s profits would benefit from blogging.
Bloggers all over are talking about it. One of the most digestible and light hearted reports is by Rick Segal .