What you need to know and how to implement it Black Friday is perhaps the biggest opportunity for retailers to gain new customers and make sales. In fact, the average person in the UK buys four products on Black Friday. But is your retail site ready to scale up to meet demand? According to Google, users are 32% more likely to abandon a sale if it takes up to three seconds to load. It’s vital, therefore, that your eCommerce site provides them with a seamless shopping experience. In this blog we recap the three questions you need to ask yourself…
