Businesses Must Encourage Value Recycling
Article date: Tue, 21 Sep 2010 10:49 GMT
Businesses need to think more creatively about how to encourage recycling, according to the latest UKFast industry round table.
Despite a recent increase in recycling rates across Britain, governmental body Defra has revealed that the UK still remains near the bottom of the European recycling league table.
Nick Brown, managing director of Easyfone believes that the correct infrastructure to support recycling is still not in place. He states, "A lot of people still feel it is a bit of a pain to recycle; even people in the industry I am in resist it sometimes."
As director of one of the most successful mobile recycling firms in the UK, Brown argues that businesses need to incentivise environmentally friendly actions, or provide people with what he refers to as, "value recycling."
Vin Sumner, managing director of Clicks and Links says that value recycling does not always have to be about providing financial gain. Sumner states, "We need to give people something which has an environmentally positive value."
Sumner says there is an option to create alternative, green currencies. "If you do something carbon good, then you get some value elsewhere that is also carbon good.
"If you save energy at home for example, you could be given vouchers to buy an A-rated washing machine. This becomes a virtuous circle."
Sumner argues that businesses need to be cleverer about how they use the available resources. "What we are missing is joined up thinking. We need cooperation and togetherness."
Manchester based hosting company UKFast is currently in the final stages of creating its own £4m green data centre. The new data centre is set to utilise environmentally friendly technology including natural fuels and "free-cooling" equipment.
IT director Neil Lathwood states, "Manchester's not got the greatest weather and by using a free-cooling system we can use this to our advantage."
Lathwood concludes, "By thinking creatively about incorporating carbon-friendly practises into the infrastructure of our business, we are creating something which will have a positive impact on both the environment and the future of our company."
The round table discussions are held in association with UKFast with the aim of uniting business leaders to share advice and provide a wealth of ideas for other developing companies. The panel was completed by Simon Warrick, co-founder of Historic Futures and Ian Jones, head of research at The National Computing Centre.
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