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Based in the capital but virtually in Manchester

Article date: Mon, 13 Aug 2007 12:37 GMT

London businesses are moving hosting North

London continues to be the UK's economic stronghold but more and more South East based companies are choosing to have their internet hosting managed in Greater Manchester according to Internet host UKFast. The UK's Best Business Host has just announced figures for the first six months of 2007, which show some interesting trends in the UK's online business environment.

Over the last seven years UKFast has attracted businesses from all over the UK at an even rate with the majority of London businesses keeping their virtual presence in the capital. However, so far this year, more than a quarter of UKFast's new clients hail from within the M25.

“Ninety six per cent of all new dedicated servers sold to companies in the capital were to brand new clients,” says Lawrence Jones MD of UKFast. “The capital is haemorrhaging web hosting customers and the key drivers appear to be customer service and speed.”

UKFast's analysis also gives some indication of the fastest growing sectors online. While the travel sector continues to consolidate its prime position, it is being chased by strong competition from gaming sites, financial businesses and e-learning. Unsurprisingly, one of the main catalysts to growth is the emergence of more user generated content within company websites.

Jones also offers a word of warning to UK businesses. Over a third of UKFast's new enterprise level clients are businesses based overseas. “We've known for a while that search engines reward businesses that host within the country they are trading and now we are seeing the effects of this more strongly than ever.”

“It is great for hosting companies like us to take on huge solutions from countries like the US and Germany but it presents a stark reality. The global marketplace allows anyone to do business with UK consumers. For the benefit of the UK economy, the home grown talent needs to be aware of the competition and be prepared to challenge it.”


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