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UKFast Podcast 11 - Tuesday 24 April 2007
Leaving it late online (18.35)

The UKFast podcast takes a look at companies who have not yet thrown themselves into the Internet.

Lawrence Jones looks at how the net can help small businesses to build a very large presence and Jonathan Bowers interviews Matthew James of Fresh about how the events management company uses email and the web.

Programme notes
0.00 - 10.00 - Lawrence and Jonathan look at new statistics that suggest 30% of businesses have a web presence and discuss the companies with under 10 employees not included in the research. Lawrence also projects forward what businesses need to be doing in the next year in order to harness trends such as user generated content for their own benefit.

10.00-18.35 - Matthew James tells us about the advantages of email over other primary contact methods and explains why events companies need HTML and can't stay plain text when it comes to delivery. They also discuss the importance of using a website to display not only what your company is about but what you can achieve for your clients.

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