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Chamber View 12 - Thursday 20 December 2007
Chris Moss on branding Orange and 118 188

Angie Robinson, Chief Executive of the GM Chamber, interviews Chris Moss the marketing guru who launched Orange and 118 118 at Manchester Central as part of the Business North West Expo.

Chris has now launched the directory enquiries company 118 118 in countries all over Europe. He also spent eight years heading up the marketing for Virgin Atlantic in their early years and sees himself as an intrepreneur, working like an entrepreneur within other people's companies.

Programme notes

0:00 - 0:35 - John Walding, PR Manager introduces the last Greater Manchester Chamber Podcast of 2007.

0:35 - 1:12 - Angie Robinson introduces Chris Moss.

Q+A

1:12 - 2:38 - You have many entrepreneurial skills but you are tagged as a marketer. Why is that?

2:38 - 4:32 - How did you arrive at the 118 118 moustached runners and what was the brand building process?

4:32 - 5:44 - Where do you think the future is for the directory enquiries industry?

5:44 - 8:27 - What made you decide to give up your own company Red Zebra and work for others instead?

8:27 - 11:49 - You've worked for Virgin Atlantic, what is it like to work with Richard Branson?

11:49 - 13:25 - How did you go about creating the Orange brand?

13:25 - 14:24 - With your experience of branding start-up companies, what kind of advice would you give people starting their own business today?

14:24 - 15:19 - What is it that gets you up in the morning and drives you?

Questions from the audience

15:19 - 16:39 - What are your thoughts on Bluetooth marketing?

16:39 - 18:17 - How would you go about building a much smaller brand such as a one or two year old SME?

18:17 - 19:41 - What was your initial investment for the launch of 118 118 in the UK?

19:41 - 21:44 - I run a driving school. How can I differentiate myself from the competition?

21:44 - 23:19 - Have you ever considered branding a city or a country?

23:19 - 23:43 - John Walding signs of with Season's greatings.

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