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Marketing News
Catch up on the latest online marketing and ecommerce news from around the world.
Marketing
17 March 2010
Digital Publishers Expect Video to Lead Growth
Digital publishers in the UK expect to achieve a significant lift in display advertising revenues in 2010, led by growth opportunities around video, according to a new report.
Marketing
17 March 2010
Samsung Plans to Launch iPad Rival
Samsung is the next consumer electronics manufacturer to come out swinging against Apple's iPad.
Marketing
17 March 2010
Google Overtaken By Facebook As Most Visted Site
Research from online analysts Hitwise showed Facebook accounted for 7.07% of internet visits in the US during that week.
Marketing
17 March 2010
Twitter Further Embedded Into The Web
Twitter has announced technology that it hopes will further embed the service into the fabric of the web.
Marketing
16 March 2010
Coke to Launch Relentless Mag Online This Month
Relentless, Coca-Cola's energy drink brand, is launching its lifestyle magazine, This Is The Order, online for the first time later this month.
Marketing
16 March 2010
Classmates.com Pays Out on False Advertising Settlement
Classmates.com - the website that promises to reunite people with their mullet-haired friends of youth - has agreed to pay out a $9.5 million settlement for a lawsuit dating back to 2008 accusing the company of "false advertising" through "deceptive" marketing e-mails.
Marketing
12 March 2010
iPad Pre-Order Date Annouced
Apple fanatics will be able to place their iPad orders at 5:30 AM Pacific time (8:30 Eastern) tomorrow, Friday, March 12th.
Marketing
11 March 2010
Bing Market Share Continues to Climb
Microsoft's Bing search continued to pick up ground on rivals, according to analyst reports.
Marketing
10 March 2010
Google Announces Business App Store For Google Apps
Google is bringing the app store concept to business cloud computing, giving software developers a storefront for Google Apps customers.
Marketing
09 March 2010
Google vs. Yahoo: Who Has the Right Social Strategy?
The Social Analyst is a weekly column by Mashable Co-Editor Ben Parr, where he digs into social media trends and how they are affecting companies in the space.
Marketing
08 March 2010
What if the iPad doesn't sell?
If Apple was in the business of making movies, the iPad would arguably be its biggest bet yet.
Marketing
04 March 2010
Facebook patents news feed
Facebook received a patent for streaming social network news feed technology, raising questions over how the company will wield this new power.
Marketing
04 March 2010
Conde Nast prepares to put its top magazines on Apple's iPad
Conde Nast is to create Apple iPad versions of its Wired, GQ, Vanity Fair, The New Yorker and Glamour magazines, the company is expected to announce later today.
Marketing
04 March 2010
Online conversion rate is on the rise
Many companies are failing to take basic steps which could help them improve their online conversion rates and boost business performance, according to new research from Econsultancy and RedEye.
Marketing
04 March 2010
Apple sues Google's mobile handset maker HTC
Apple is taking legal action agaianst phone manufacturer HTC, the company behind Google's Nexus One handset and other Andriod-based smartphones, for allegedly using patents and technology seen in the iPhone.
Marketing
24 February 2010
Shift back to acquisition for marketing balance
Prospecting for new customers is returning to the marketing plan after a year-long focus on retention activity, according to a new survey by KDB.
Marketing
22 February 2010
Facebook and PayPal join forces
Social networkers and businesses looking to sell to them will soon be able to use the PayPal online payment network to purchase goods and services on Facebook.
Marketing
19 February 2010
Social networking 'answer engine' Aardvark bought by Google
Google Inc has acquired social networking search company Aardvark.
Marketing
16 February 2010
Filtering improvements to be added to Google Buzz
The Wall Street Journal reports that more changes are planned for Buzz in response to user feedback, including the option to block conversations and other filtering features.
Marketing
10 February 2010
IT industry to return to growth globally this year
The global IT industry is likely to come out of recession in 2010 with public sector and utility spending being the recovery's chief driver, according to a report from Pierre Audoin Consultants.
Marketing
01 February 2010
Complaints sparked over marketing of Apple iPad
Apple's iPad has already led to one complaint to the US Federal Trade Commission in which a consumer charged Apple with false advertising by showing Adobe Flash working on the device.
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