TOMPS Boosts Profile With New, Faster Server

Since signing up to UKFast TOMPS.com has benefited by:

• Boosting its natural Google ranking from page four to page one
• A seamless, speedy website that's great for customer experience
• Technical support at any hour, whatever the problem

For an ecommerce website like TOMPS.com website quality represents customer care. Websites which are fast display a far superior level of customer experience than those which are slow and stilted and this affects your search engine marketing.

TOMPS' MD says: "With regards to speed our new UKFast server is incredibly quick especially in comparison to our old host's. It used to take 10-20 seconds for the server to respond and then you'd have to wait again whilst the page was loading. With UKFast you literally point and click and you're there. It's so, so much faster and a thousand-fold better for us and our customers. With UKFast you literally point and click and you're there."

UKFast sees speed as intrinsic to customer service and it has built its reputation on delivering high quality very quickly. Search engines like Google share this mind set and the search engine giant has recently announced its desire to make the internet faster, backing UKFast in this mission.

Search engine marketing and speed

Google states on its webmaster blog: "At Google, we focus constantly on speed; we believe that making our websites load and display faster improves the user's experience and helps them become more productive."

And even more recently Google's Communications and Public Affairs department stated: "It's fair to say that a speedy site will rank better (it's true for adverts, as well)." Since speeding its website with the UKFast server TOMPS.com has witnessed some astounding SEM results. "We've really been boosted up the rankings and we've not made any changes to the content, this leap is purely through speed. Aside from being great for customer experience, the speed has shown us great results in our search engine ranking. For some of our key terms we've really been boosted up the rankings and we've not made any changes to the content, this leap is purely through speed. Before we moved to UKFast we were floundering on pages three and four in Google's natural results for 'RTV silicone rubber', one of our main search terms. Through the power of speed alone we're now firmly cemented on page one for this term."

Web speed can be achieved through several factors including coding optimisation but on the server site hardware specifications and network infrastructure are two major contributors. "We're now firmly cemented on page one." UKFast has introduced SEO servers which are streamlined for speed in order to help businesses capitalise on their on their websites. Additionally the hosting provider's network is built to facilitate speed though bandwidth aggregated from the world's four major providers.

The move to UKFast

Through comprehensive customer surveys UKFast found that one of the factors of moving to a new host was the perception of difficulties, too much confusion, and above all downtime. The hosting provider has developed a system which ensures new clients are set up swiftly, painlessly and are hand-lead through the intrinsic details of every experience. "The support of the UKFast technical team has been wonderful. We literally have called up and spoken to incredibly helpful people immediately"

The automatic server deployment system (developed in-house) delivers a working, quality hosting platform within a matter of hours whilst the dedicated server deployment team is on hand to answer any questions. The team at TOMPS were pleasantly surprised by the ease with which the site was transferred over to the UKFast network: "The move to UKFast was absolutely painless. We were using C Panel and had to switch over to Plesk which we expected to be a lot of work. But the UKFast support team really made the whole experience go as smoothly as possible. "We went from the old server to UKFast in less than two hours and that's a live ecommerce site. It really was flawless."

Support in less than three rings

If you've ever been on hold for many minutes or passed from department to department listening to the same irritating on hold music, just to ask a simple question you'll understand the exasperation of call centres. UKFast understands this which is why the host guarantees every phone call is answered within three rings - and it doesn't employ call centre staff.

"We went from the old server to UKFast in less than two hours and that's a live ecommerce site. It really was flawless. The support of the UKFast technical team has been wonderful. We literally have called up and spoken to incredibly helpful people immediately. And their three rings and you're in policy is no exaggeration. In fact we've never actually reached the third ring before someone answers. Our previous host was premium shared and it took many minutes on the phone to get through and then you'd get through to a tinny answering machine which didn't sound professional at all. At one point it took three days for a particular problem to be rectified. The UKFast dedicated server is a great asset to our business, one which we can truly appreciate after a spammer on our previous shared solution caused us lots of problems."

Manage your entire solution with the MyUKFast client area

In order to provide a totally transparent solution UKFast has developed the MyUKFast client area which puts complete control in the hands of the businesses on the network. MyUKFast is an online portal for server management where clients can view, manage and change every aspect of their solution. "We chose UKFast primarily because of the support they offer"

"The UKFast client area is a great place addition to our solution. For those things which you can't do in the Plesk control panel, like managing domain names, MyUKFast fills the gap. It's a clean, well designed area where you can view everything from your payments to your account history and truly keep on top of your solution."

Choosing UKFast

UKFast employs a transparent approach to business so customers get what they want and, more importantly, what they need.

"We chose UKFast primarily because of the support they offer and what really sold us on the solution was the three three-way conference call we had with the technical department. Through this hour-long conversation we were able to gauge the level of support we would get and we were very impressed by this. There is literally no problem too big or too small for these guys. We've had no nasty surprises with the hosting their sales team sold us it as it is - there was no overselling whatsoever. The team at UKFast deliver on their promises."