Donington Park races to the top with speedy UKFast hosting

Donington Park is already the home of British motorbike racing. But with its recent successful bid for the F1 Grand Prix, the racing circuit is growing quickly to become the base for all British motor sport.

"We believe in providing the best online experience for our web users. Our fans, ticket-buyers and journalists all use the site as an open resource so it has to be reliable. Fortunately, UKFast's work ethic is the same, so together we're a great match," says Vikki Wellington, Donington's marketing and media sales manager.

Speedy server solutions - the fast track to success

Currently the park uses a dual core solution which is fast, powerful and reliable. But as their traffic increases in the run up to the Grand Prix the organisation has the option to upgrade to faster, even more powerful solutions as necessary.

"Our server has never let us down," enthuses Vikki. "It's online all the time which is a real bonus due to the amount of visits our website is now getting. We want online visitors to receive the best service - speed and reliability are of key importance."

Growing together

When Donington Park first signed up to UKFast, the racing circuit predicted imminent growth. Their predictions turned out to be true. When Donington Park announced they were to host the F1 Grand Prix, their website welcomed 45,000 visitors in one single day.

"There's nothing worse in online marketing when the site so many people rely on goes down," Vikki asserts. "That's why we're very happy UKFast has provided a scalable solution for future growth. It's good to know that our server solution is able to grow at the rate we do at Donington, the hosting we chose is fully scalable so we know it will never be overwhelmed."

Building a brand with a successful community website

"Our website community is very large so they need a reliable presence with a high grade of bandwidth as the fan base continues to grow. The fans are the life blood of the motor-sport industry, so we want to make sure they're happy with the service we provide."

With 100% network uptime Donington is provided with a reliable base for business. It's not just used for fan activity. On the site visitors are able to book Track & Test Days, as well as Driving Gifts. There is a media facility too, which is vital in the run up to the Formula One Grand Prix.

A network of support

"The UKFast support team is always there for us. Whenever we need anything we are in contact with a technical expert within three rings." said Vikki.

At UKFast it's our prerogative to make sure needs are well met through fantastic customer support and technical consultation, so Donington always has the optimum hosting solution.

Donington's solution in summary

A fast server allows Donington Park to provide an incredible customer experience. Not only does the website satisfy its demanding visitors, it is great for search engines which react positively to well-performing sites.

The scalable solution means Donington's site is able to cope with the rising demand which ensues from the hosting of the Grand Prix. Full support and technical consultation ensures Donington always has the most suitable server solution to suit its needs.

Visit the Donington Park website here.

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