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What is the Digital Strategy?

Digital Strategy Feature

Over the past year, the government has thrown UK businesses a fair few curveballs; with Brexit, the GDPR (General Data Protection Regulation) and the Investigatory Powers Act causing changes in operations both short and long term. After we welcomed Minister for Digital and Culture Matt Hancock to UKFast Campus last week for extra insight into the […]

Internal Collaboration With Social Media

I’ve been thinking recently, that for me the problem with the hype surrounding Social Media, is that people often just think of it as a marketing tool and nothing more. However, forget that facebook, twitter, digg…etc exist and think of Social Media as an ethos and a philosophy. These are communication tools that enhance our […]

Can Facebook Rival Gmail?

This rumour has been going on for a while now, but as it starts to look more like a reality, it just makes me think how massive this news could be! If Facebook also became our personal email system, this would really cement their presence as leader alongside Google and Microsoft. Last weekend, I went […]

Web Developer? Need Maps?

Over at MS they’re developing a whole load of web addons (as discussed in previous WebPI post). This particular little number might be useful for the wider community of developers who might not need such automated tools to configure their servers. Bing Maps beta (http://www.bing.com/maps/) MSDN: Developing a Silverlight Application Using Bing Maps Web Services […]

Getting Your Name Out is Still Important

It is no surprise that over the last 18 months marketing spend has decreased as businesses tighten their belts against recession. Spending money on speculating for new customers always seems to be the first expense to be cut back. However, proving that no businesses can do without any advertising, notoriously ad shy Google has just […]

A Billion Views, The Planet’s Favourite Channel!

If anyone was still in doubt about web users’ appetite for watching streamed content online then YouTube’s latest figures should be all the convincing they need. The website’s founder, Chad Hurley, stated last week that YouTube is now getting over a billion hits a day from a global audience hungry for video content on the […]

Google Goes from Strength to Strength

Is there a more dominant business in its market than Google is today? The word ‘giant’ is over used to describe the size of companies but in Google’s case is seems inadequately small. So let’s say the galaxy-sized company this week reported record quarterly profits of a £1 billion, up 27% on the same period […]

UK Leads World in Online Advertising

New figures show that UK businesses are leading the way in utilising the Internet for advertising. According to data released by the Internet Advertising Bureau, the UK has become the first major world economy where advertisers are now spending more money on online advertising than on more traditional television options. It is no secret that […]